One Size Does Not Fit All

A size zero hardly fits all, even if it stretches.

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One Size Does Not Fit All

photo via Flickr under the Creative Commons License

photo via Flickr under the Creative Commons License

photo via Flickr under the Creative Commons License

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  The phrase “one size fits all”, is often seen on the tags for hats, scarves, sunglasses, amongst other accessories. This makes sense, because these don’t really have much to do with the actually size of the body. But then what about the articles of clothing that are given that label? Does one size for a t-shirt or pair of jeans really fit all?

  Brandy Melville, a highly popular store amongst teenagers, only offers clothing in one size. The brand claims it makes shopping easier, but that makes little sense. If anything it makes girls who don’t fit their “one size” insecure about their body because it doesn’t conform to what is considered to be the ideal size.

  The measurements of garments from this store, when compared to other brands with actual sizes, reveal that Brandy Melville’s one size is actually a size zero to one. This is nowhere near the average size of a teenage girl, which is said to be somewhere in between a size six to eight.

  It seems like Brandy Melville is attempting to do what Abercrombie did in 2013; keep pleasantly plump people from shopping in their stores by removing any size above a large. Then CEO Mike Jeffries stated he only wanted thin and beautiful women shopping at his store, as if one must be thin to be beautiful. His shallow ideals shed a very negative light on his company, as it should.

  It was a terrible thing then, and still just as horrifying today. In a society where girls are constantly berated and judged for their size by their peers, it seems like people should just give up this whole “one size fits all” idea. Obviously it doesn’t fit everyone, and making people believe it should lessens overall body positivity and puts people down for all of the wrong reasons.

  This relates to Brandy melville because their sizes only cater to the girls who fit a size small or x-small. These limitations cut out the other 80-90% of girls who don’t conform to this size, making them feel bad about their body. One size fits all hardly fits anyone, and it shouldn’t be used as a weapon against those who aren’t the size society says is normal, especially since it’s hardly average at all.

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