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Red Ribbon Week

The history behind Red Ribbon Week and upcoming attire

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Red Ribbon Week

Red Ribbon Week

Red Ribbon Week

Photo via Wikipedia under the creative common license

Red Ribbon Week

Photo via Wikipedia under the creative common license

Photo via Wikipedia under the creative common license

Red Ribbon Week

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This week is Red Ribbon Week, where schools all around the world stand up for their hopes and dreams. This event generally takes place the last full week in October and is celebrated nationwide.

Red Ribbon Week first began after a 1985 kidnapping and murder of a DEA agent Enrique “Kiki” Camarena. He, along with his three sons, were mistakenly kidnapped and tortured to the point that they were murdered. Events followed the disappearance of Camarena in which it exposed the world of drug trafficking including how far drug traffickers would go so they wouldn’t lose their control. After the men were found, Camarena’s hometown of Calexico, California donned red ribbons in his honor. The red ribbons became the symbol for prevention in order to reduce the demand of illegal drugs.

In honor of Enrique Camarena and his three sons, companies all around the world along with schools, business and more, help celebrate their deaths and prevent drug use. This years theme of Red Ribbon Week is, “YOLO Be Drug Free. #YOUONLYLIVEONCE”.

GO RED FOR RED RIBBON WEEK! BECAUSE IT MATTERS!

Don’t forget to show your support!

Monday: Mix Matched Attire – “We don’t mix with drugs!”

Tuesday: Red, White, and Blue Attire – “Let’s make America drug free again!”

Wednesday: Pajama Day – “Don’t be caught sleeping, say no to drugs!”

Thursday: Red Out – “I’m RED-y to say No!”

Friday: Sports Day – “We don’t play with drugs!”

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Red Ribbon Week